Stella Artois ads make you Think!

These ads were done for Stella Artois’s "Live Film" initiative. The ads are like a "Where's Waldo" of film trivia. All portray typically English scenes that have been invaded by characters, props and scenarios from classic films. Each of the three ads contains approximately 20 films.

Beach

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ParkClick here to view a bigger version of the ad

TownClick here to view a bigger version of the ad

By Ravi

Credits: Adland

WHAT'S YOUR BRANDO?

Marketing principles and concepts can be applied to "Marketing persons", just as in the case of goods and services. How can you successfully market products and services, if you cannot market yourself? Marketing one self is critical for personal success, in terms of career, social life, leisure pursuits etc.

The starting point to marketing yourself, is to "know" yourself. This seems to basic, but do we really know ourselves, in terms of strengths, weaknesses, personal qualities, special talents etc. This is essential so that you could develop rational personal objectives and strategies. Therefore, spend some time and try to understand yourself. You could consult your loved one's, to clarify certain observations.

Consider yourself as a "brand".
In marketing a brand is referred to as a name, sign, symbol etc. which is intended to provide a distinct identity and differentiate one brand from another. Hence, brands helps to identify and differentiate. We have all been given a name by our parents. This is because they wanted us to have an identity in society, so that we could also be different from others. As such it is upto us to capitalise on "our brand", in terms of brand marketing ourselves.

Just as in the case of a commercial brand, "our brand" is made of distinctive elements. Let us briefly examine them.

Brand Value - We all have certain personal values such as honesty, integrity, truthfulness etc. It is important to identify these values and examine how they help you, as a person.

Brand Image - What personal image do you have as a person? It is positive or negative? Does it correspond with the image, others have about you? Your personal image is an important element to market yourself. Hence, a positive image is a must.

Brand Name - What is the meaning of your name? Have you ever contemplated about this. When your name is called out, what message does it give. (Positive or negative). If you are fortunate enough to have a name which is sweet music to the ear and favourable in meaning, this must be exploited, in one's own marketing endeavours.

Brand Positioning - What mental picture crops up in the mind of others, when your name is mentioned? Is it positive, negative, obscure or confusing? Do they conjure up a positive, likened, respectful, mental picture or a negative, disliked, untrustful, mental picture? You will now realise that you must position yourself firmly and successfully, amongst your target audiences. i.e. superiors, peers, subordinates, professional associates, customers, friends, family etc.

Brand Perception - How do your target audiences perceive you as a person (personality brand)? A positive perception is required or success, but it is not easy to achieve this, across a diverse audience. This is a real challenge to any person, who wants to market himself or herself successfully.As outlined briefly, you will understand that the first step in marketing yourself successfully, is to truly know yourself.

Treat yourself as a special person (brand). Then, take the necessary steps required to market yourself, as a valuable brand.There are of course, no shortcuts in the process, only hardwork and perseverance will get you success. The fruits of success will be sweet, although the labour is stressful.

"Things do not change, we change."

"Goals are dreams with deadlines."

Abhishek Batra

“MARKED” in LIBA

“All work and no play is the mark of a typical MBA student”. This was proved wrong by the students of LIBA over the two weeks marking the beginning of the 2006 Marketing Club-“MARK-IT”. The distinctiveness was that every student was invited and welcomed to participate in the much hyped events organized by “Mark-It”, making both the events worth waiting for.

It began with a bang with “I-SPY”- A treasure hunt organized by the second years for the one month old first years. “I-SPY” took place on the 21st of July, the venue being the huge sprawling campus of Loyola College. Around twelve teams of 8 each participated and the excitement was mounting the whole day. Each of the teams was given a map of the Loyola Campus and a starting clue. They had to track down a particular senior stationed at the designated place to get their next clue. Many trips back and forth and all around the campus kept the participants really charged up and the event saw many triumphs and frustrations at the same time. The most enthralling part of the treasure hunt was the very interesting and compelling clues that were provided. The organizing committee really portrayed their creativity with the clues that they came up with. Each clue was as enjoyable to read as actually solving it,

One of the best things that came out of this event was that the concept of teamwork really stood out, as every team member racked their brains and donned “Sherlock Holmes” hats to come up with the solutions to the clues. In fact even finding the solutions themselves lead to creativity in the sense of the direction of thought processes that came out. Participants could be seen running all over the campus like athletes trying to outdo each other in both brains and brawn. Teams were caught trying methods” by hook or by crook” to solve the clues, forgetting all what they learnt in the “Ethics” classes! The organizing committee roped in almost forty volunteers from the second years who were standing at the designated places waiting for the participants to come running to them to either give them the next clue or even gleefully handing them “foul cards”, incase the teams incorrectly went to them. The organizing committee came up with fool proof plans; twelve different routes were chalked out leading to the ultimate treasure which was finally found in the Marketing Professor’s room by the winning team. That marked a perfect end to an event which went beyond the books and required some intellect, some energy and a whole lot of fun!

The next week, 28th of July saw “Myopia”, the next big event organized by Mark-it, the much awaited Quiz. The preliminary round was held in the afternoon where over 22 teams participated. The team names were high up there in terms of creativity with names like “The Wanderer’s”, “Quiz de Basanti”, “The Outsiders” ,”Red Devils” “Harry Potters” and the likes doing the rounds. The organizing committee once again outdid itself in terms the research done and the kind of questions they posed. The questions ranged from the Fibonacci sequence, Led Zepplin, and Lord of the Rings to Levis Strauss and Harry Potter. The quiz was open for both the first and second years and so the competition was varied and intense.

By 6 p.m, the results had been announced and five teams made it to the Finals. It began in the usual fashion of the direct question answer session rounds. The suave quiz master was highly appreciated for the varied topics he had included and the professional manner in which he actually conducted the quiz. Another aspect that stood out was the immense audience enthusiasm and participation in the quiz. With lots of audience questions and prizes being given away, the audience was kept well entertained throughout. The final round was a visual round where three pictures were shown and teams had to connect them together. By this time excitement had brewed and was on the verge of spilling over. With questions connecting famous movies like Star Wars, Lord of the Rings, to Luxury Car brands, International brand logos, and the quiz was reaching the pinnacle. In the end however, the team “The Outsiders” stole the show with a very comprehensive victory over the other teams. Their vast knowledge in the various fields left everyone awestruck and thirsting for more.

Overall, the Marketing club really left an impression on every individual with their outstanding organizational skills and novel ideas. They encouraged participation at all levels which made a lasting impression on all, they signed off with a promise that this was just a little teaser of what more there is in store for the students of LIBA this year.

By Anupama Hoon